Social Anxiety SSA 1c

3.  Social Anxiety Is NOT “All In Your Head”

all in your headIf you have social anxiety, then you are an incredibly courageous person. You are amazing because nothing compares to battling with your own brain every single day.

Other people don’t understand how hard it is for you to do simple things like talk to someone you find attractive or have fun at a party… or even get invited to a party in the first place!

My parents often used to tell me that “it’s all in your head.” They didn’t understand that I had no control over how nervous, awkward and quiet I was around people. I would never CHOOSE to be this way!

The truth is that social anxiety is NOT “all in your head.” And you cannot “just get over it” any more than someone can “just get over” cancer. And even the most powerful drugs don’t get rid of the problem, they only mask your symptoms for a little while.

The Real Biological CAUSE Of Social Anxiety

I’m sure you’ve heard of the “fight or flight response” before, haven’t you? It’s a fancy scientific word for FEAR.

Social anxiety is fear at its core. You’re afraid of people’s eyes on you, of being judged, of embarrassing yourself, of making a mistake in front of everyone, of not saying the right thing. The way you feel before talking in front of a group of people is probably similar to what most people feel before jumping out of a plane.

tiger fearFear is what you feel when there’s danger in your environment. It’s like an “alarm system” that helps you react quickly to threats. That’s why scientists often call fear the “fight or flight response” — it helps you to fight a danger or run away from it.[1] And usually fear or anxiety is a good thing.

Imagine if a caveman saw a big tiger and he didn’t feel fear? The tiger would eat him. But if the caveman saw the tiger and instantly felt fear, then he would know to quickly hide or run into a cave to get away from the tiger.

USUALLY Fear Helps You Survive…

But sometimes this “alarm system” in your brain gets programmed in the wrong way. This can happen through your genetics, through childhood experiences, or both.[2]

When this happens, your “fight or flight response” is activated even when there isn’t any real danger. This is why you automatically start to feel anxious, nervous and tense in normal everyday social situations. So the bad news is that your brain has been accidentally “programmed” to feel social anxiety. Just like a computer is programmed to work a certain way.

This means no amount of trying to THINK or talk your way out of social anxiety will work. See, your “fight or flight response” doesn’t understand psychology or self help books. It doesn’t understand when you repeat to yourself “what’s the worst that can happen?”

And even though you’re smart enough to know “there’s nothing to be afraid of” like other people probably tell you, you still feel this way anyway. No, social anxiety is not “all in your head,” it’s programmed DEEP into the fear part of your brain, into your biological survival instincts.

Now, stick with me because there is some BIG good news…

What To Do Next

You now know WHY all the other “treatments” for social anxiety don’t work for most people. The articles, books and advice are not specific enough to be effective. And medications don’t address the root cause of your problems. So the next step is clear…

If you want to permanently eliminate your social anxiety, you need to know HOW to reprogram your “fight or flight response” so that you do not feel fear and anxiety in social situations.

  • Can you imagine how much better your life would be if you could quickly stop feeling anxious, nervous and awkward anytime you needed before anyone even noticed?
  • Can you picture how much easier it would be to talk to people, not run out of things to say, and stop being called quiet… if only you could feel calm and confident all the time?
  • Can you see how much more your coworkers, classmates or family would respect you… how much better you would do at your career, and how much more attractive you would be to the opposite sex if you could “turn off” your insecurities, shyness and self-consciousness?

In fact, what if I told you there IS a proven way to reprogram your “fight or flight” response? A set of insights, techniques and strategies based on cutting-edge science that can permanently turn off the socially anxious part of your brain like turning off a light switch?

On the very next page, I’ll let you in on the specifics of my method for eliminating social anxiety, and how you can get started within 30 minutes from now…

Next Page


  1. “What’s the Purpose of the Fight or Flight Response?” Psych N.p., n.d. Web. 15 Feb. 2015.
  2. Physician’s Desk Reference. “Social Phobia Causes, Diagnosis, Treatment.” pdrhealth. N.p., n.d. Web. 15 Feb. 2015.